Now that you've read our AdWords overview and understand how Google's advertising program can help you grow your business, let's dive into a few important AdWords concepts. To understand how AdWords works, it's important to familiarize yourself with some key building blocks -- like keywords, placements, Ad Rank, bids, and Quality Score.
Keywords are words or phrases you choose that can trigger your ad to show on search and other sites. For example, if you deliver fresh flowers, you could use "fresh flower delivery" as one keyword in your AdWords campaign. When someone searches Google using the phrase "fresh flower delivery" or a similar term, your ad might appear next to Google search results. Your ad can also appear on other websites in the [Google Network] that are related to fresh flower delivery... read more